In the door and window consumer market, emotional marketing is a common marketing method used by many enterprises, and it is also one of the marketing methods that most easily impress consumers. Many smart-eyed enterprises associate brand image with happiness, life and family, make full use of the connection between home and life to carry out marketing activities, thus holding consumers'emotions and hearts. However, the "emotional" marketing is not a golden oil, and the best marketing model also needs to be supported by high-quality products. Only when the "emotional" marketing falls on the ground can the brand promotion get twice the result with half the effort.
Emotional marketing needs to fall to the ground.
"Emotional brand" marketing seems to be a trend of many door and window brand marketing, which is not difficult to understand. After all, doors and windows are closely linked with home, and the emotions of home can easily be projected to one thing at home, so the brand is also seizing this consumer psychology, focusing on playing "emotional card", however. It has also become a phenomenon worth discussing. Whether consumers will be moved when so many brands start discussing "happiness", "life" and "family". At the same time, whether these "emotions" have become words in floating paper and propaganda, a brand playing "emotional card" marketing methods often need to fall to the ground.
Supporting quality products is the key.
"Only concepts, no product support, in fact, such marketing is of little significance. At present, many emotional marketing routes will have such problems." After the successful use of marketing to attract audiences, how to translate it into the understanding and support of the brand, the key lies in whether the quality of the product can match the concept of marketing. "If you want to play emotional cards, what are the values of doors and windows for parents and what are the doors and windows for children to grow up, these are the first things that should be seriously considered."
Don't let the "emotional card" become golden oil.
According to industry analysis, if the product can not fully support the concept of emotional brand, but still talk about this concept, often reveals the vagueness of the brand product positioning, which is to say, the product is for whom, it is not clear, therefore, "emotional brand" has become a golden oil, no matter who uses it, it is always a family. This is always true.
Clear pertinence is the premise of product establishment and marketing concept establishment. Otherwise, it is impossible to obtain the demands of the target audience. Therefore, emotional marketing can only be carried out extensively. "Brand should have an understanding of life, and then positioning, which is what the brand side needs to think clearly. Different groups have similarities and differences. Windows are actually products for these commonalities and differences.
Because of the change of consumption concept and the improvement of consumption level, people buy goods such as doors and windows not only to meet the basic needs of life, but also to get spiritual enjoyment. Only by playing "emotional card" while ensuring high quality product output, can the influence of emotional marketing play a positive role, and also more levels to meet the needs of contemporary consumers.