Under the background of diversification, individualization and advocating pan-household, many doors and windows enterprises have begun to diversify, and fewer and fewer specialized enterprises are operating. The existence is reasonable, and how should the doors and windows enterprises choose between future diversification and specialization?
There are two forces for the diversified development of doors and windows enterprises.
Looking at China's doors and windows industry, diversified development has become a trend. Many doors and windows enterprises have carried out diversified layout of horizontal expansion. For window and door enterprises, diversification is an important way to seize consumers and markets, and to find a breakthrough in the fierce competition. But diversification is not a golden rule. Blind expansion has destroyed many enterprises. Industry experts pointed out that everybody's residence has always been "pan", but not everyone can "pan", we should be careful "pan".
So, what kind of enterprises to achieve what conditions can be "pan"? Industry insiders revealed that there are two forces to enter the big house. First, consumers have decoration phobia, home integration service is the market trend; second, enterprises in this field have a leading edge, can naturally expand to other customization areas. From this we can see that relying on the advantages of one field to expand related fields one by one is an important strategy. Companies with diversified layouts mostly follow this principle. From the perspective of related category expansion, whether from the integration of technology-based storage resources or consumer perception, there are inherent advantages.
Professional development of doors and windows enterprises also has development in spring.
Compared with the "diversification" of layout, fewer and fewer enterprises still insist on deep cultivation and specialized operation of a single category. Does this mean that specialization lacks a broad space for development? Industry insiders believe that specialization is a very big market often "to do a good job, do a good job, do fine, do fine, is the strongest enterprise."
From a global and historical perspective, international well-known brands and centuries-old stores are indeed growing through professional development. They have achieved the ultimate in a specific field and become worthy leaders in their category. For consumers, they tend to believe that specialized brand products and services are more professional and reliable and trustworthy. Insiders say that enterprises need to focus and concentrate all the time and follow the path of professional development.
Most enterprises in the future will return to specialization.
From the current situation, the doors and windows industry has "diversification" overriding the trend of "specialization". Will more and more enterprises abandon deep cultivation and specialization and choose diversification and expansion in the future? Industry insiders believe that from the market trend, specialization and diversification should coexist, with specialization as the main. He pointed out that the diversified layout, especially the strategy of "big residence", requires a lot of talents, resources, funds, R&D and design of enterprises, and not every enterprise is suitable. In the future, there will be some strong brands in the field of big house, but most enterprises need to return to specialization.
On the trend of diversification, experts believe that enterprises should be diversified on the basis of a deep degree of specialization of a single category. Because there is a risk of "unprofessional" when enterprises cross the border to do other categories, after all, most Chinese enterprises have no absolute advantage in subdividing categories. It can be seen that professionals in the industry regard specialization and diversification as the choice of different stages of enterprise development.
In a word, before the diversified development of the layout of the door and window enterprises, they need to do a good job of specialization. Only when the main business is well done, the chances of success in diversified development will be greatly improved.